Dogs are sad and lonely for 10s of billions of hours each year, and those who care about them feel so guilty they’ll spend $40/day and drive their pet to a “dog daycare”. The pet market has grown to nearly $60B/year, and there are now more dogs in the US than people under age 20. We’re a team of PhDs from the world’s top neuroscience program at UC San Diego, and we’re taking advanced behavior training technology previously available only to researchers, and bringing it into the home to provide dogs with the daily mental stimulation they crave. Our first product is a connected and intelligent hardware-software hub that uses a dog’s normal food to adaptively teach them to play games, all day. We’ve completed engineering and we’ll be launching and shipping this fall.