LoanHero has developed an instantaneous consumer loan origination platform that is powered by marketplace resources (peer-to-peer), balance sheet and strategic lenders – providing the best financing option for the consumer, merchant and lender at the point of sale. By integrating different lending products into one streamlined platform, LoanHero is able to offer the most competitive loan product available for all levels of credit, empowering merchants and lenders alike to become a hero to the consumers they serve.